Notes from behind the brand.
What we've learned rolling creative AI into large organisations. Short, practical, no hype.
The last model you'll ever choose
Image models change every month and video models every quarter. Betting a brand on one of them is a procurement decision that expires before the contract does. Routing is the alternative.
Read the articleIngrid Solheim on running fourteen markets from one brief, what changed for her agencies, and why the brand kit is now the most important document in the company.
Most AI content fails at the approval stage. Moving the brand rules upstream, into the generation itself, changes the economics of the whole pipeline.
Licensed training data, indemnification, provenance, zero retention. A plain language guide for marketing and legal teams evaluating generative tools together.
Tag a project confidential and every brief in it is pinned to models running inside your own cloud. Same studio, same brand kit, nothing leaves the building.
Aurelia's creative director on storyboarding a global campaign for a product nobody outside the company had seen, and what she'd tell other beauty brands.
Why one region, one brand kit and one campaign beats a global launch, and what to measure in the first thirty days.
Every brand we spoke to wanted AI in every creative workflow, and every one of them was being asked to pick a single model vendor for three years. So we built the piece that was missing.
Articles are placeholders. Connect a CMS or markdown folder when you're ready to publish.
See your brand kit generating this week.
Thirty minutes. A live studio in your colours, your brand kit loaded, a real campaign brief, before you commit to anything.